Category: Featured Articles

A lover of reading and writing, Claudine has flourished into a published writer and now has her own Huffington Post column, in addition to providing content for PR Week, CNN, the Institute of Public Relations Association (IPRA), Black Enterprise and more.

Claudine’s writing mirrors her personal and professional interests and focuses on a range of topics including PR, social media and personal branding. She also enjoys writing about African business and travel/tourism, in addition to general lifestyle and popular culture.

When A Crisis Hits…What Should You Say?

Originally posted on This week’s column is a continuation of the last two columns that highlighted different aspects surrounding how African organizations should strategically plan and execute their communication’s strategy in the time...