Claudine Moore on navigating the African public relations landscape

Africa’s burgeoning business and technology ecosystem continues to attract global attention, prompting Claudine Moore, Allison’s Managing Director, Africa, to share insights into her agency’s unique approach to public relations (PR) on the continent. Moore, the head of Africa for one of the world’s fastest growing public relations firms, expands on this approach in an interview with Seye Joseph.

According to Claudine Moore, the African PR landscape, while rich in potential, also presents unique challenges. A tailored communication strategy is required in the fragmented media landscape, which includes multiple languages, cultural nuances, and regional preferences. She recognizes this complication, emphasizing the importance of tailoring communication strategies to the rich diversity inherent in the African context. Read More

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