International PR agency, Allison+Partners, acquires African-tech-focused PR agency, C. Moore Media
C. Moore Media International Public Relations, a PR firm with a strong focus on African tech startups, has been acquired by Allison+Partners, a global marketing and communications agency with operations in 34 markets worldwide. With this acquisition, Claudine Moore, the founder of C.Moore Media, joins Allison+Partners in a newly created role as the managing director for the African region. David Idagu will also join Allison+Partners as the firm’s Africa Regional Consultant.
C.Moore Media has worked with some of the continent’s startups from their Series A to Series E, including WorldRemit, Copia Global, Lori Systems, Konga, AFEX, and WorldCover. The independent boutique firm has also worked with several African organisations and business leaders outside the digital tech industry, including former United Nations Secretary-General Kofi Annan, Arik Air, and The Tony Elumelu Foundation.
Speaking on the acquisition, Matthew Della Croce, Global President and Chief Client Experience Officer of Allison+Partners, said, “The addition of Claudine and her team… gives us significantly deeper capabilities and reach into Africa, a complex, pivotal, and increasingly influential marketplace that requires a network, true expertise, and bespoke offerings in line with how Allison+Partners works throughout the world.”