Spin the Agencies of Record
Arik Air, the large West African airline, has chosen C. Moore Media International Public Relations(CMM) as its AOR. CMM was founded by former Hill + Knowlton Strategies exec Claudine Moore (when it was Hill & Knowlton). For Arik Air, the firm will focus on traditional and digital outreach with a special focus on U.S. businesses. Arik Air offers the only nonstop flight between New York and Lagos, Nigeria and provides a gateway to other African cities. The firm has previously worked with Arik Air.