Category: Featured Articles
African brands, organisations need to raise their global visibility now
This increased visibility within the US business press is across all media platforms, including social media. This is so important because as a brand you have to connect with stakeholders at several touch points....
Social Media Week Adds Lagos, Nigeria To a Line Up That Includes DC, Los Angeles, & New York
Originally posted on Madam Noire Social Media Week, the twice-annual international digital conference, will be taking place in Africa for the first time in its four-year history. Social Media Week events take place in...
Fashion, tourism and tech are flourishing in Africa
With positive news in mind, here is a varied list of some interesting insights about contemporary Africa. “One of the problems with journalism is that we focus on disasters. We cover planes that crash,...
Could Africa be the next travel destination?
Tourism is just one of the tools that can help with the reduction of unemployment, but in order for it to flourish, countries must brand and position themselves in the right way. We are...
Public relations as a tool for African development
If we apply these skills towards creating a positive perception and progressive reputation of the continent, even more investors will flock to Africa and travel and tourism will increase. These factors will spur development...
A Diaspora Tale
Originally posted in The Network Journal From an early age, I knew that while I was Black British of West Indian parentage and African heritage, at the core of my being I was an...
Accounts and People of Note in the Advertising Industry
Arik Air, Lagos, Nigeria, named C. Moore Media International Public Relations, New York, as its public relations agency of record. See original story from NY Times or download PDF
